Targeting tools:

Since the consumer audience of the product is broad, we decided to narrow it down only to interest in Home appliances.

Throughout the advertising campaign, we carried out constant manual optimisation according to the statistics of the BYYD platform.

Creatives:

We created a Rich Media banner with interaction mechanics for this advertising campaign. We offered the user to iron a shirt and see how easy is this routine now with the new Braun CareStyle 7 Pro. After the interaction banner shows the product’s advantages and a discount possibility when buying Braun appliances in the set.