Advertising campaign
Bizon White
Tasks:
• Increasing awareness of the company's products
• Stimulating the target audience to purchase goods
• Informing clients about new promotions
• Stimulating the target audience to purchase goods
• Informing clients about new promotions
Instruments:
• Video
• Targeting by interests and socio-demographic characteristics
• Targeting by interests and socio-demographic characteristics
Geo:
• Azerbaijan
Implementation
Targeting
We adjusted the socio-demographic indicators for men and women aged 18-45. In addition to the socio-demographic parameters.
Relevant user interests were selected as follows:
Relevant interests:
| • Food and beverages • Food products • Health & Fitness • Education • Adult education • Students • Graduation • College • College Life • Scholarships • Career planning • Distance learning • Homeschooling |
• Learning foreign languages • Language learning • Private schools • Special education • Business education • Arts and entertainment • Humor • Movie • Music • TV • Society • Meet • Interests |
Optimization:
During the ad campaign we made a constant manual optimization based on the BYYD platform statistics.
Result
Impressions:
Clicks:
Views – 1 098 972
Uniques – 597 813
Gender:
Age:
Top Apps:
CTR - 0,86%
Device manufacturers
Operating system
Screenshots of placements
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