• Increasing brand awareness
• Attracting targeted traffic to the site
• Targeting by social demographics and interests
To highlight the target audience, the following list of targeting was selected:
Socio-demographic parameters:
• Women aged 25-45
Interests:
• Food and Drinks
• Healthy Food / Natural Products
• Health and Fitness
• Diet / Weight Control.
As a result of the advertising campaign, the following indicators were obtained:
Impressions:
Over-fulfillment by 2.05%
Clicks:
Over-fulfillment by 7,89%
Sessions:
Over-fulfillment by 13.21%
Viewing depth: 1.2 pages
Average time on the site: 53 seconds (the average for mobile is 30 seconds)
The conversion rate of clicks into sessions was 73.45%, and the bounce rate was 34.3% (Thanks to optimization, we managed to get a low bounce rate, an average of 40-50% over the mobile traffic channel)
Total coverage was more than 450,000 target users
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