• Attracting wheat and cotton farmer’s attention
• Optimization by App
Bayer Finish Pro – İzmir, Aydın, Balıkesir, Muğla, Antalya, Afyon, Uşak, Kütahya, Manisa, Denizli, Çanakkale, Adana, Osmaniye, Gaziantep
Targeting
Relevant user interests were targeted in order to reach farmers on targeted geo:
• Agriculture
• Gardening
• Domestic News
• Local news
• Religious
• Loans
• Personal Finance
• Hunting
• Sports on TV
Optimization
The advertising campaigns were optimized for the relevant application for the user interests. As a result, optimization for the campaign brought most qualified traffic to the site.
Bayer Finish Pro:
The advertising campaigns were optimized for the relevant application for the user interests. As a result, optimization for the campaign brought most qualified traffic to the site.
Impressions – Fact 2,027,869 (Planned 2,000,000)
Clicks – Fact 32,128 (Planned 30,000)
CTR – 1.58%
According to Google Analytics Reports:
Bounce rate: 29.68%
Average session duration: 01:19
Bayer Kelt WG 85:
Impressions – Fact 2,319,684 (Planned 2,000,000)
Clicks – Fact 31,281 (Planned 30,000)
CTR – 1.35%
According to Google Analytics Reports:
Bounce rate: 29.84%
Average session duration: 01:25
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