Targetings

In order to reach the target audience for Baby Goat’s Follow-on Milk product, we set female ages between 18 and 35 as socio-demographic targets, and User Interests helped to campaign success.

• Pregnancy
• Toddlers and babies
• Family and parents
• Adoption
• Children
• Children's products
• Nursing
• Allergies
• Food allergies
• Health
• Pediatrics

Daily Optimization

As a result of optimizations made according to Google Analytics and platform data, the ad campaign successfully reached the interested audience.