• Attracting users to the target website
• Expanding knowledge about the product
• Encouraging the target audience to make purchases
• Targeting based on socio-demographic characteristics
• Interest-based targeting
• Configuring relevant interests and categories of applications
• Optimization by apps, CTR
To accurately address the advertising message, a combination of targeting by socio-demographic parameters (M/F, 25-40) and relevant user interests were used:
| Hobbies and interests:
• Health and Fitness |
Relevant interests:
• Cosmetics |
For precise targeting of the advertising message, we employed a combination of socio-demographic parameters and users’ relevant interests.
Alongside socio-demographic parameters, we created a whitelist containing optimal application categories for placement.
The chosen creative format was a premium Rich Media banner.
The Production team specifically designed Rich Media banners for this campaign.
Optimization:
We performed optimization of the advertising campaign by the BYYD platform statistics. We selected applications that yielded the best results in the campaign.
Throughout the campaign, applications were selected based on superior post-click metrics: a low bounce rate, extended on-site duration, and deeper site engagement.
Rich Media
Period: December 20 – January 4
The comprehensive use of measures and tools enabled us to surpass the required metrics:
Clicks:
Impressions: 186 129
Reach: 110 000+
As a result of the advertising campaign, we managed to reach over 110000 users, surpassing the click and impression targets set.
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