Advertising campaign
Avene
Tasks:
• Promotion of wash gel for oily and acne-prone skin
• Increasing the recognition of the brand
• Attracting target audience to the e-commerce website
• Increasing the recognition of the brand
• Attracting target audience to the e-commerce website
Instruments:
• Fullscreen banners
• Interest targeting
• Google Analytics
• Optimization by apps, CTR
• Interest targeting
• Google Analytics
• Optimization by apps, CTR
Geo:
Turkey
Implementation
Targetings
To reach the target audience, in addition to socio-demographic characteristics, we applied targeting by relevant interests:
• Dermatology
• Skincare
• Health
• Natural health remedies
• Cosmetics
• Makeup
• Allergies
• Beauty
Optimization
There was an ongoing daily optimization based on BYYD’s statistics and Google Analytics statistics during the whole advertising campaign. A list of apps was collected and corrected daily by end-user behaviour.
Result
Click:
Planned — 25,000
Fact — 25,000
Reach – more than 685,000 unique users
Google Analytics:
Sessions — 16,920
Difference between clicks and sessions 33% (average rate for the mobile channel is ~40%)
Average session duration — more than 1.30 minutes
CTR - 1.66%
Device manufacturers
Operating system
Screenshots of placements
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