Advertising campaign
ASUS
Tasks:
• Announcement of new models
Asus ExpertBook B1 & Asus ExpertBook B9
• Повышение узнаваемости бренда
• Привлечение целевого трафика на сайт
Asus ExpertBook B1 & Asus ExpertBook B9
• Повышение узнаваемости бренда
• Привлечение целевого трафика на сайт
Instruments:
• Richmedia
• Landing
• Brandlift
• Targeting by interests and socio-demographic characteristics
• Landing
• Brandlift
• Targeting by interests and socio-demographic characteristics
Geo:
• Kazakhstan
Implementation
Targetings:
To reach the relevant audience we chose the following categories of interests:
• Electronics
• New technologies
• Online buyer
• Household appliances
PRODUCTION:
To promote the product, we developed a creative, it can be viewed at the link (ExpertBook B1 ; ExpertBook B9)
As a bonus, a landing page was implemented, available at the link ExpertBook B1 ; ExpertBook B9, also conducted a Brandlift questionnaire available at the link
Result
Asus ExpertBook B1:
Impressions:
Impressions:
Clicks:
Asus ExpertBook B9:
Impressions:
Impressions:
Clicks:
CTR - 1,68 %
BrandLift
Haven't seen the ad (new audience)
76%
(1597 clicks)
24%
(516 clicks)
They know
Brand
They don't know
Brand
They know
Brand
They don't know
Brand
Have you seen an ad (retargeting):
29%
(643 clicks)
71%
(1566 clicks)
They know
Brand
They don't know
Brand
They know
Brand
They don't know
Brand
Device manufacturers
Screenshots of placements
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