Targeting

To reach the target audience within the framework of this campaign and targeting by socio-demographic parameters, we used the White List of applications that characterize the audience as reading lovers: applications for reading books in various formats, book selections, storyboards, etc.

Production

BYYD's creative team prepared two Rich Media creatives that draw the audience's attention to issues that are relevant to those who spend a lot of time reading: «There are still a thousand pages ahead?» and «The book is interesting, but is self-isolation long?».