Advertising campaign
Activia
Tasks:
• Stimulating the target audience to purchase
• Attracting targeted traffic to the site
• Increased brand awareness
• Attracting targeted traffic to the site
• Increased brand awareness
Instruments:
• Video
• Targeting based on socio-demographic characteristics
• Relevant interests and application categories
• Targeting based on socio-demographic characteristics
• Relevant interests and application categories
Geo:
• Uzbekistan
Implementation
To reach the target audience, a combination of targeting was used:
Socio-demographic parameters:
• Women 25-45 years old
By relevant interests:
| • Family and parents • Yoga • Fashion clothes • Health • Medicine, health • Vitamin supplements • Walking • Healthy eating / natural products |
• Walking / health • Weight loss • Women Health • Veganism • Vegetarianism • Sports • Healthy / low calorie diet |
Optimization:
The advertising campaign was optimized according to statistics from the BYYD platform. With the help of daily manual optimization, we managed to reach a CTR higher than the planned value.
Result
As a result of the advertising campaigns, the following indicators were obtained:
Impressions:
Impression completion rate – 106%
CTR:
CTR - 0.82%
Device manufacturers
Screenshots of placements
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