Advertising campaign
A Monster Calls
Tasks:
The announcement of the premiere of the film A Monster Calls. Ticket sales upturn.
Instruments:
Full set of banners. Targeting on age and interests. White-list of apps. Targeting on interests and apps categories.
Geo:
CIS
Implementation
Announcement
Our mobile-managers launched a campaign one week before premiere of the film in Russia to increase awareness of a target audience. The second stage of campaign took place after premiere to upturn sales of tickets and attraction of audience to the cinema.
Selection of instruments
Our production team developed 2 set of banners for 2 stages of the campaign. To reach target audience we used targets on interests and apps categories. Our mobile-managers also formed white-list of mobile apps.
Result
CTR 1.41%
Frequency cap 1.6
CTR - 1,41%
Device manufacturers
Operating system
Screenshots of placements
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