US Advertising Market: Trends for 2025 According to Data Reportal

The US advertising market remains a global leader, drawing larger budgets and providing advertisers with powerful tools.

In this overview, we’ll cover the main trends, the rise of mobile advertising, and how programmatic buying is shaping the US digital landscape.

Advertising Spend in the US: Total vs Digital

The US advertising market is showing strong growth.As of 2025, total ad spend across both online and offline channels is $426 billion, reflecting a year-over-year increase of 7.8%, or $30.9 billion, according to the “Digital 2025: The United States Of America” report.

At the same time, Statista reports that total ad spend in the US will reach $455.93 billion by the end of 2025, with the US maintaining its position as the global leader in ad spending.

Digital Advertising in the US

Digital advertising continues to lead the market.

In 2025, digital ad spend in the US has reached $317 billion, reflecting an 11.6% growth. This now accounts for 74.4% of total ad spend in the country, further solidifying its dominance.

For comparison, Saudi Arabia has the largest share of digital ad spend at 86.7%, while Kenya has the smallest at 25.1%.

Mobile Advertising Spend in the US

In the global digital advertising landscape, in-app advertising holds the top spot, with $352 billion in spend.

In the US, however, mobile advertising is currently the second most popular channel ($132 billion), trailing behind search advertising ($137 billion).

As of February 2025, mobile ad spend in the US, according to Data Reportal, stands at $132 billion, reflecting a 13% growth.

Interestingly, in-app advertising accounts for 41.5% of total digital ad spend in the US. This is a significant share, especially when considering the competition from other channels, including:

• Online video ads ($85.4 billion)
• Social media ads ($84.6 billion)
• Online banner ads ($67.1 billion)

The data clearly shows that the future of advertising lies in in-app spaces. With user attention focused there, it’s crucial for brands to establish contact in this environment.

This can be achieved through platforms like BYYD.

With over 10 years of experience in mobile advertising, we help brands achieve results. We place ads across a wide range of app categories, from games to utilities.

Learn more about our capabilities in the presentation

Most Popular App Types for In-App Advertising in the United States

In the United States, social media apps are the most popular for in-app advertising in 2025, accounting for 93.3%. Following social networks, other top categories include:

• Search engines or web portals: 89.8%
• Chat and messaging: 83.3%
• Music: 48.5%
• Entertainment: 41.2%
• News: 40.3%
• Banking, investing, or insurance: 39.5%
• Games: 37.9%

Consumer spending in apps shows that social networks, entertainment apps, and mobile games dominate the mobile market, making them prime for in-app advertising.

Here are the top 5 most popular apps in the US:

• TikTok
• YouTube
• MAX: Stream HBO, TV, & Movies

Mobile games are considered a separate category, with audience favorites consistently at the top, such as:

• Royal Match
• Monopoly Go!
• Roblox
• Candy Crush Saga

As highlighted in the State of Mobile 2025 report, users prefer well-established games over new releases. Therefore, advertisers must include these proven titles in their in-app campaigns.

By the way, all these games are available for promotion through BYYD.

Programmatic Advertising Market Overview in the US

Programmatic advertising remains strong globally, with expenditures reaching $651 billion. According to Digital 2025, programmatic ads account for 82.4% of total digital advertising spend.

In the US, the situation is similar, reflecting the advanced nature of the market. The majority of digital ad spend — 85.0% — is allocated to programmatic purchases.

For comparison, the largest share is in the UK at 89.1%, while one of the smallest is in Romania at 64.9%.

Overall, programmatic advertising spend reached $270 billion at the beginning of 2025 in the US, reflecting an impressive growth of 13.3%. 

This means advertisers must effectively leverage this method.

If you’re familiar with programmatic advertising but want to dive deeper, check out our guide.

Conclusions

• Focus on Mobile to Capture User Attention

According to Digital 2025, Americans spend 6 hours and 40 minutes online, with 3 hours and 22 minutes spent on mobile.

This makes up half of their total internet time, highlighting the need for advertisers to concentrate efforts on mobile platforms.

• Leverage Programmatic Advertising for Effective Targeting

According to “Digital 2025: The United States Of America”, the US programmatic market continues to grow and strengthen. Brands should take advantage of this tool, as it allows for precise targeting to efficiently capture attention and build long-term user loyalty.

• Avoid Banner Blindness with Interactive Ad Formats

With the high volume of mobile ads, using interactive banners and engaging formats is essential to avoid banner blindness.

Our platform offers a wide range of options, including Rich Media, Split Screen, and Video Interaction. Combined with standard banner ads, these formats can deliver strong results.

If you’re ready to launch a campaign in the US market and achieve results, get in touch with us.

We manage every step of the process, including creative development, which is provided as a bonus with your campaign.

Check out our case studies and contact us to get started.

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