10 September 2024

In-Game Advertising: Overview of the New Mobile Format

One of the most promising and rapidly growing formats in mobile advertising is the In-Game Advertising format. It allows brands to engage with users effectively during gameplay.

This format is now available on the programmatic platform BYYD. Let’s take a closer look at what it entails and its advantages.

What is the In-Game Format?

The In-Game Advertising format involves integrating ad banners directly into the gaming experience. Instead of interrupting the game, the banners blend seamlessly into the content, helping maintain a high level of player engagement and attention.

This approach creates a natural interaction with users, making the brand a part of the gaming experience. As a result, it leads to a deeper impression and better recall of the advertising message.

In Which Apps Can You Place In-Game Ads?

The In-Game Advertising format is supported across a wide range of mobile applications. While all of these apps fall under the gaming category, they can target different audiences and cover various themes.

For example, creatives can be placed in apps such as:

Racing Games with engaging graphics and dynamic gameplay.
Casual Games aimed at a broad audience.
Strategy Games where users engage in complex tasks and management.

In Which Apps Can You Place In-Game Ads?

A key point to note: The development of the ad creative is handled by BYYD as a bonus with the promotion.

This simplifies the campaign launch process and ensures that your content is seamlessly integrated into the game context.

For a deeper understanding of mobile In-Game Advertising, we recommend reviewing our detailed material.

It analyzes the differences between advertising on desktops and mobile devices and explores the advantages of each approach.

If you’re ready to launch an In-Game Advertising format, contact us at hello@byyd.me or register on our website. We’ll assist you in developing and implementing a successful advertising strategy.