Interactive elements are becoming the cornerstone of mobile advertising, with the market continuously introducing innovative formats that engage users more actively with content.

One of the newest and most promising solutions is the Split Screen format.

In this article, we will delve into what this format involves, when it is most effective to use, and the results it can yield for your advertising campaign.

Split Screen – A New Mobile Advertising Format

Split Screen is an interactive mobile ad format that divides the screen into two distinct zones, each showcasing different advertising content.

This in-app format allows for the simultaneous display of two types of creatives: Video and Rich Media.

It’s also important to note that the Split Screen format offers advantages for both advertisers and users.

Benefits of Split Screen for Advertisers

• Increased Engagement

Interactive content has been shown to be highly effective, with an estimated 93% effectiveness. It helps to better engage users and increase their interaction with the advertising material.

• Multiple Perspectives of a Single Offer

The Split Screen format allows for the promotion of a single product from different perspectives and through various formats. This approach deepens the audience’s understanding and significantly broadens the reach.

• Enhanced Interest

Simultaneous display of different types of content captures attention and holds it longer, encouraging users to engage with the ad.

• Personalized Interaction

Interactive elements make the advertisement more personalized, helping users better understand the product’s benefits through active engagement.

Benefits of Split Screen for Users

• Enhanced Perception and Retention

The simultaneous display of visual and interactive content helps users better absorb and remember the advertising message.

• Simplified Access to Information

Users can see the main advertising message while also gaining instant access to additional interactive details about the product.

• Increased Engagement

Interactive elements attract attention and encourage users to interact with the ad, making the experience more engaging.

Split Screen Format on the BYYD Platform

Our platform offers brands the most modern and effective formats for mobile advertising.

One of these formats, recently added to the BYYD platform, is Split Screen. This format has already proven to be a powerful tool for increasing brand awareness and driving traffic to websites.

On the BYYD platform, the following metrics are available to evaluate performance:

• Impressions
• Clicks
• CTR 
• VTR
• ER (Engagement Rate) for Rich Media

The average CTR ranges from 0.8% to 1.8%.

If you’re interested in trying out the Split Screen format or other types of interactive banners, don’t wait. Explore our case studies and contact us at hello@byyd.me  to launch your mobile advertising campaign.

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