21 August 2024

In-App Mobile Video Advertising: 4 essential tips from AdRoll

Video advertising is poised for significant growth, with spending expected to reach $191.3 billion by 2024, and mobile advertising projected to account for $193.4 billion by 2028.

These statistics underscore the effectiveness of video advertising. However, before launching your first mobile campaign, it’s important to consider a few essential tips. AdRoll has highlighted 4 key recommendations to help you successfully promote videos within in-app environments.

In this article, we’ll delve into each of these points in detail.

ad spending growth video advertising 2024

Less is More

Modern users spend only a few seconds viewing content: 1.7 seconds on mobile devices and 2.5 seconds on computers. In this context, long and complex videos are becoming increasingly ineffective.

Experts recommend keeping video length between 5 to 15 seconds. Short and impactful mobile video ads capture attention quickly and maintain viewer interest, leading to higher conversion rates.

Statista’s data supports this trend: in 2024, the primary budget allocation will be directed toward short-form videos. The BYYD team actively embraces this approach, recognizing the importance of capturing attention instantly.

To enhance engagement, we utilize formats like video, video interaction, and Rich Media, where the duration is tailored to the client’s preferences.

The Split Screen format is particularly effective, combining video with Rich Media banners. This approach allows users to view two types of content simultaneously, amplifying the impact of the advertisement.

Choosing the Right Video Format

Not sure how the video will perform for your brand? Try testing it against other types of advertising to see what resonates best with your audience.

Find the optimal balance between cost and effectiveness across different ad formats. On the BYYD platform, this process is simple: we support the placement of various types of banners and videos, allowing for multiple creatives to run simultaneously.

Internal platform statistics and data from verifiers will help you identify which creatives perform best. This is particularly convenient, as creative production is included as a bonus with promotion on the BYYD platform.

You can check out our work via the provided link.

Measurement and Optimization

Clearly defining your goals at the outset of a video campaign is crucial for its success. You need to decide in advance how you will evaluate results, what data to collect, and which metrics to track.

If your goal is to increase brand awareness, focus on metrics like clicks, impressions, view-through rate, and engagement. These indicators will help you assess how effectively your video captures attention and engages your audience.

The BYYD platform ensures high-quality and transparent traffic. We use reliable trackers and verification services like Weborama, Adriver, and Double Verify to guarantee accurate data and campaign effectiveness.

In addition, we monitor key metrics such as CTR, click-to-session conversion, average time on site, bounce rate, and other important parameters.

Through a comprehensive approach to measurement and optimization, we deliver excellent results for our clients.

Focus on Long-Term Placement

Mobile video advertising significantly boosts sales and brand awareness. However, to achieve the best results, it’s important not to limit yourself to a single campaign but to maintain a consistent presence in the in-app space.

Regular media campaigns with personalized content strengthen your connection with your audience and increase engagement. Moreover, mobile video ads help keep your brand visible and continuously attract attention.

Therefore, don’t forget to update your content and adjust targeting to ensure that your creatives remain relevant and effective.

Now it’s time to put these tips into practice. If you’re ready to launch your campaign and are aiming for outstanding results, reach out to us. Our team is here to help you execute these strategies effectively and achieve your marketing goals.

Let’s work together to elevate your brand through impactful mobile video advertising.