31 July 2024

The Role of Traffic Trackers in Mobile Marketing

Tracking is a key component in managing advertising campaigns, encompassing the collection and analysis of data.

In this article, we’ll explore the tracking process, its key aspects, and important metrics to monitor, as well as the traffic verification methods available on the BYYD platform.

What Is a Tracker?

A tracker is an analytical and practical tool that allows one to study and control traffic.

Trackers collect various data points about user interactions, such as:

IP addresses
Geolocation
Device and connection type
Browser and other technical parameters

Here’s how the tracking process works:

Trackers route all traffic through their system, gathering data on impressions and user actions.
This data is then returned as post-back commands, enabling the monitoring of key performance indicators for advertising campaigns.

The Role of Trackers in Mobile Marketing

Trackers play a crucial role during advertising campaigns for several reasons:

Precision in Tracking Results

Trackers provide accurate information on clicks, leads, sales, and revenue generated by each campaign.

Fraud Prevention

Modern trackers use advanced technologies to detect and prevent fraud, such as fake clicks and leads.

Streamlined Operations

Trackers automate numerous tasks, including tracking, report generation, and commission calculations, significantly reducing time and effort.

Benefits of Tracking for Advertisers

Advertising trackers offer valuable insights into key metrics such as impressions, clicks, reach, viewability, and fraud levels. These metrics help advertisers monitor ad performance and identify issues related to traffic quality.

For more detailed conversion analysis, additional setup may be required. Furthermore, some trackers provide data on Brand Safety, resources (websites and apps), and user geolocation. These additional insights help advertisers better understand the context of their ad placements and their target audience.

Tracking on the BYYD Platform

BYYD recognizes the many advantages of tracking, which is why every campaign is accompanied by verification.

We place a strong emphasis on traffic quality and transparency, actively collaborating with trusted trackers and verification services such as Weborama, Adriver, Double Verify, and others.

Traffic quality verification on BYYD is conducted through two methods: using pixels or via code.

Metrics You Can Track on BYYD

Our platform allows one to monitor key metrics for advertising campaigns, including impressions, clicks, CTR, reach, and budget.

Overall, by leveraging data from our platform, trackers, and site analytics, we optimize the following parameters:

CTR (Click-Through Rate)
Conversion Rate from Clicks to Sessions
Average Time on Site
Bounce Rate
Bot Traffic
Viewability
Fraud Levels
Brand Safety

Mobile Advertising Verification – A BYYD Case Study

Recently, we successfully executed a mobile promotion campaign for Jac. The goal of the campaign was to drive mobile users to the brand’s landing page and increase awareness of a new product.

To achieve this, our team targeted men and women aged 26-48 living in major cities with an interest in finance and travel. A Rich Media banner was developed for the campaign.

The results of the mobile promotion were impressive:

Over 1 million users were reached.
2.3 million impressions and 49,000 clicks were generated.
CTR was 2.11%.

Behavioral metrics from Yandex Metrica also showed strong performance. The average time on site was 00:02:14 – significantly higher than the industry average.

Conclusion

In conclusion, trackers are essential tools in mobile advertising, providing valuable insights into traffic quality. These tools help analyze campaign effectiveness, identify areas for improvement, and make informed decisions in digital marketing.

If you’re ready to launch a mobile advertising campaign and need precise results, reach out to us. Explore our successful case studies and contact us to discuss your project.