3 Mobile Holiday Campaigns to Inspire Yours

According to NRF experts, holiday spending in 2023 is expected to reach a record high. This is positive news for brands. However, in such a festive environment, competition for consumer attention intensifies. Below are examples of holiday campaigns that could serve as the creative inspiration you need.

Holiday advertising campaign for LAY’S

The holiday celebration isn’t complete without delicious snacks. Yet, for your brand to stay top of mind during the gathering, it needs to be a talking point. Lay’s recognized this and included mobile programmatic advertising on the BYYD platform as part of its holiday marketing plan.

The campaign aimed to boost brand awareness in Georgia and attract the target audience to the website.

We showcased brand videos to men and women aged 16 to 30 interested in food, beverages, and gaming. The advertising campaign occurred in two stages. Throughout both flights, we exceeded the planned display and click-through targets, surpassing the expected CTR values as well.

Holiday advertising campaign for SEPHORA

This mobile campaign for the Sephora brand took place during the peak of the holiday season. Its objective was to enhance brand recognition in Turkey, inform users about the brand’s New Year collection, and attract targeted traffic to the company’s website.

To solve these problems, we set up targeting for women 25-54 years old who are interested in fashion, cosmetics, gifts and women’s health. Furthermore, our production department designed an interactive Rich Media banner that instantly captures the user’s attention.

As a result, we exceeded the click-through plan by 18% and the display plan by 2%. The achieved CTR was 2.05%. These outstanding metrics were achieved through accurate targeting settings and continual optimization of the advertising campaign.

Advertising campaign for HUMMEL

During Thanksgiving shopping, many people bought clothing and accessories, which were highly popular. Experts believe that this trend will continue throughout the holidays. Therefore, we think it’s a good idea to consider successful promotion for a popular clothing brand.

Let’s look at advertising campaign for the brand Hummel in Turkey. The aim was to draw attention to the brand’s new collection and encourage the audience to make purchases on the website or in offline stores.

To achieve these goals, we customized socio-demographic parameters and selected relevant interests related to clothing, fashion, shopping, sports and shopping.

For this campaign, we developed a Rich Media creative. Users could explore product cards and learn more about the brand. This method not only builds a positive perception of the products, but also subtly encourages people to take action. We exceeded our clicks and impressions targets as a result, achieving a high CTR of 2.14%.

If you enjoyed this material, be sure to check out these articles. They will also be useful when planning your holiday campaigns.

• 3 best examples of in-app advertising
• Holiday shopping season: insights, strategies, and marketing tips
• Food advertising: 5 best mobile ideas

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