Maximizing mobile campaign effectiveness with Rewarded Video Ads
What rewarded video ads are and how they increase the effectiveness of a mobile campaign – we’ll talk about that below.
A recent report from DataReportal found that 65.6% of users play video games on their smartphone, while only 34.5% use desktop computers to do so.
Clearly, the mobile gaming industry is growing rapidly. And advertisers need to implement all its tools to attract users’ attention. Which means to use rewards-based video ads in mobile campaigns.
What are rewarded video ads?
Rewarded video ads, also known as reward-based videos, are a type of advertisement where users can earn rewards for watching a promotional video.
These rewards can include coins, extra lives, or any other in-game currency.
Users can receive bonuses for watching these ads not only in mobile games but also in various other types of apps. Numerous apps with different themes support the display of rewarded videos. For instance, health monitors, women’s tracking apps, educational tools, video editors, and more.
How rewarded videos improve ad visibility
Rewarded video ads are favored by users, developers, and advertisers as well. In addition, 40% of respondents believe that rewarded videos are the most effective type of advertising to deal with and show increased loyalty to them.
The way people value rewarded videos shows up in the format’s data. This stands out especially when we check the viewability measurement.
Viewability is a metric that tracks whether the end user saw the ad or not.
Videos, as a high-quality format, usually perform well. However, it’s the rewarded ads that really catch users’ interest and get the ads seen a lot.
Why is this so?
First of all, it’s because the users have a choice – whether to watch the video or not. Moreover, the decision itself can be changed at any time.
This kind of communication helps build user loyalty and establish a trusting relationship with the brand.
Because, if a company doesn’t demand but offers the opportunity to watch an ad, and even provides bonuses for viewing within the app, it becomes an equitable exchange between the two sides of the process.
The benefits of the rewarded video format
Let’s take a look at the other benefits of the rewarded video format for advertisers:
- Guaranteed Brand Safety
Advertisers choose apps that align with their brand’s theme and values. This ensures safe placement and upholds the reputation of the product or service. We’ve covered all the nuances of mobile brand safety in this material.
- High Viewability
The Rewarded Video format boasts the highest viewability compared to other ad formats. The average view-through rate (VTR) for rewarded video is around 90% – one of the highest rates among all advertising formats.
- Impressive Clickability
The global average click-through rate (CTR) for Rewarded Video is one of the highest among all video ad formats. This attracts advertisers.
Opportunities for rewarded video placement via BYYD platform
BYYD’s programmatic platform allows advertisers to place various ad formats, including rewarded video.
What advertisers need to know when placing a rewarded video format:
- Mobile benchmarks for rewarded video ads
At BYYD, we use the full potential of our platform by fine-tuning campaigns based on post-click and view rate metrics. This strategic approach allows us to not only reach our target audience, but also improve engagement.
In addition, the internal optimization of our platform allows us to track performance in general and at a more granular level. For example, we can evaluate the effectiveness of individual designs, applications or SSPs (Supply-Side Platforms).
In BYYD, we even have the option to adjust the user’s session depth during the moment of showing the advertisement.
- Traffic verification and rewarded videos
The following services confirm the safety of placement and purity of rewarded video traffic: Weborama, Adriver, Gemius, MOAT, Sizmek, DCM, IAS, DoubleVerify.
The traffic quality can be checked either by pixels or by code. By the way, to optimize the post-click performance of campaigns with rewards, an additional service such as Google Analytics is also used.
If you’re interested in the topic of rewarded video advertising, check out this article: Rewarded video advertising guide: all you need to know
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