Until recently, hearing the words “Chinese car industry” might have elicited some confusion, but in the past decade, the situation has transformed entirely. Today, Chinese cars manufacturers hold a substantial share of the global automotive market, with a particular focus on the CIS countries.

China’s automotive industry has witnessed remarkable growth, with car sales increasing every year. This boom is due to several factors, such as China’s population size, increasing urbanization, and a rising middle class with more disposable income. The Chinese government’s support for the industry has also been crucial in driving this growth, with various incentives and subsidies encouraging innovation and investment in the sector.

Today we are going to tell you why Chinese cars are so popular and how they are conquesting the CIS consumer market.

In recent years, Chinese automakers have been investing heavily in their research and development (R&D) capabilities to create cutting-edge and competitive cars that can meet the needs and demands of modern consumers. This move towards advanced R&D is a significant reason why Chinese car manufacturers have been able to successfully expand their market share globally, including in highly competitive markets such as the United States and Europe.

One of the main goals of the Chinese automarkets was to increase their presence all over the world, including CIS. And now, in fact, the most renowned brands in the CIS market are from China, including Geely, Chery, Great Wall and BYD.

CIS motorists mainly choose SUVs, which stands for Sport Utility Vehicle. Cars in this category have the following parameters in common:

• powerful engine – thanks to it the car can easily cope even with large loads and has a pleasant dynamics;
• comfortable interior – the interior of vehicles of this type has similar characteristics to passenger cars of the middle segment, but this car accommodates a family of 5 people;
• all-wheel drive with a load-bearing type of body – in some cases, there are cars with mono-drive.

Since Chinese cars have a pleasant appearance and rich functionality, CIS users are inclined to buy them.

Here are the top-3 favorite car brands in CIS.

CHERY

Chery Automobile Co. Ltd, commonly known as “Chery,” is a Chinese automobile manufacturer headquartered in Wuhu, Anhui Province, China. The company was founded in 1997 and is one of China’s largest automakers, with a production capacity of over 900,000 vehicles per year.

Chery is known for its affordable and reliable vehicles, which include passenger cars, SUVs, and electric vehicles. The company has also been investing heavily in research and development, with a focus on developing new energy vehicles and autonomous driving technologies.

As you know, an important part of market positioning is a clear message aimed at the right target audience. As part of expanding its presence in the CIS market, CHERY used programmatic advertising with the help of BYYD.

We ran several advertising campaigns for various CHERY brand products. Each time we managed to achieve high click-through rates and good CTR values.

HAVAL

Haval is a Chinese car manufacturer that specializes in SUVs and crossovers. It was founded in 2002 as a subsidiary of Great Wall Motors, one of China’s largest automobile manufacturers.

Since its inception, Haval has been focused on producing high-quality vehicles that are both stylish and affordable. They have quickly become one of the most popular car brands in China and are expanding their reach globally, with a presence in over 60 countries, including CIS region.

One of Haval’s most popular models is the H6, a mid-size SUV that has been praised for its spacious interior, advanced safety features, and excellent value for money.

By the way, BYYD company had an ad campaign for Haval brand, where we were increasing the brand awareness and attracting the target audience to the web site.

GEELY

Another popular Chinese automaker in the CIS market is Geely. Founded in 1986, Geely initially focused on producing refrigerators before shifting to the automotive industry in the late 1990s.

China is home to 15 automotive plants and eight transmission and engine plants, as well as research centers in China, Sweden, England and Germany, and design offices in Shanghai, Gothenburg, Barcelona, California and Coventry.

Today, Geely is the largest privately-owned car manufacturer and it boasts an impressive lineup of vehicles, from small city cars to luxury sedans.

Why do consumers prefer Chinese cars?

• Chinese cars of today boast impressive appearance and design, with some models looking truly remarkable. The country’s automakers have been successful in attracting talented designers from various parts of the world to contribute their expertise to the creation of new models.
  
  As a result, many Chinese car brands have developed distinctive aesthetics, signature design elements, and overall style that set them apart from the competition.

• Chinese cars outperform their Korean, Japanese, and European counterparts in terms of equipment and features. Haval, for instance, offers a standard package that already comprises a heated steering wheel, light and rain sensors, sensor-controlled multimedia system, keyless access, engine start button, and climate control.
  
  By the way, some Chinese car manufacturers are also investing heavily in emerging technologies, such as electric and autonomous vehicles. With the Chinese government setting ambitious targets for electric vehicle adoption, many Chinese automakers are prioritizing the development of electric cars.

• The affordability of cars is noteworthy, as it does not compromise the quality of their assembly. In the CIS region, where many residents seek comfortable and reasonably priced SUVs, Chinese car brands are well-suited to meet this demand.

In conclusion

The Chinese car industry has come a long way in the past decade, and its success in the CIS market is a testament to its growing global influence. With Chinese car manufacturers continuing to innovate and invest in the sector, it’s likely that we’ll see more of their vehicles on the roads in the years to come.

Contact us to reach a mobile audience and get a quality promotion.